Fall 2015 Course Offerings

MKT 320 - Marketing Strategy

Show Details for Open Courses Only

Description

Hours: Three hours lecture per week Prerequisite: MKT 310, or concurrent enrollment is permitted Includes strategic analysis of a firm's activities from the marketer's point of view. Gives attention to marketing strategy formulation, implementation and control. Assesses strategies for the functional areas of marketing (product, pricing, distribution and promotion) and their relevant application to e-commerce.

Units: 3.00
Grading: Letter Grade

Info current as 12/3/2024
Section Class # Type Days Time Location Instructor Course Details [Key]
1 2724 LEC ARR Online Ekin Pehlivan Course Open Class Details Extended University Class

Key for Course Detail Icons

  • Course open= Course Open
  • course closed= Course Closed
  • course details= Course Details
  • textbook info= Textbook Info
  • General Education Class= General Education
  • Extended University Class= Extended University
  • Service Learning Class= Service-Learning
  • Blended Class= Blended
  • Online Class= Online
  • No Cost Course Materials= No Cost Course Materials
  • Low Cost Course Materials= Low Cost Course Materials