Description: Hours: Three hours seminar per week
Prerequisites: MKT 310
Focuses on developing an environmental/cultural approach to global marketing. Topics covered include: cultural and social forces, political and regulatory climate, global buyer behavior, and global marketing strategies. Cases, research, and marketing plans are used to apply marketing concepts to global opportunities and environments.
Units: 3.00
Grading: Letter Grade
| Session | Section | Class # | Type | Days | Time | Location | Instructor | Course Details [Key] |
|---|---|---|---|---|---|---|---|---|
| 1 | 01 | 1564 | LEC | TTH | 12:00 PM - 01:15 PM | Smith Decision Center 1908 | Ekin Pehlivan |
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| 1 | 01 | 1564 | LEC | Online | Ekin Pehlivan |
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