Description: Hours: Three hours lecture per week Prerequisite: MKT 310 Description: Defines, develops, and applies tactics and strategies in brand management through a systematic model and process. Focuses on the concept of brand equity and its creation and growth through brand positioning, marketing programs, measurement of brand performance and strategies to sustain and build over time.
Units: 3.00
Grading: Letter Grade
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Session Section Class # Type Days Time Location Instructor Course Details [Key]
1 01 2084 LEC W 12:00 PM - 02:50 PM Bell Tower 1602 Ekin Pehlivan Course open Course Details In Person Online Course

Key for Course Detail Icons

Course open= Course Open Course Closed= Course Closed Course Details= Course Details
Textbook Info= Textbook Info General Education Class= General Education Extended University Class= Extended University
Service Learning Class= Service Learning In Person Class= In Person Asynchronous Online Class= Asynchronous Online
Synchronous Online Class= Synchronous Online Synchronous/Asynchronous Class= Synchronous/Asynchronous Blended Class= Blended
Synchronous/Asynchronous Class= No Cost Course Materials Low Cost Course Materials= Low Cost Course Materials
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