Description: Hours: Three hours lecture per week
Prerequisite: MKT 310
Description: A comprehensive study of behavioral models and concepts designed to help understand, evaluate, and predict consumer behavior. Stresses analytical thinking about consumer psychology and prediction of how marketing tactics may influence demand for products and services.
Units: 3.00
Grading: Letter Grade
| Session | Section | Class # | Type | Days | Time | Location | Instructor | Course Details [Key] |
|---|
Key for Course Detail Icons
 = Course Open |
 = Course Closed |
 = Course Details |
 = Textbook Info |
 = General Education |
 = Extended University |
 = Service Learning |
 = In Person |
 = Asynchronous Online |
 = Synchronous Online |
 = Synchronous/Asynchronous |
 = Blended |
 = No Cost Course Materials |
 = Low Cost Course Materials |