Description: Hours: Three hours lecture per week
Prerequisites: MKT 310
Description: Develops the managerial skills and perspectives that contribute to innovative and entrepreneurial new product development and management. Topics include analysis of consumer needs, market analysis, paradigmatic limits to thinking, new product design and development, creativity, innovation, forecasting, resource requirements, product liability issues, and managing new ventures.
Units: 3.00
Grading: Letter Grade
| Session | Section | Class # | Type | Days | Time | Location | Instructor | Course Details [Key] |
|---|---|---|---|---|---|---|---|---|
| 1 | 1 | 3988 | SEM | M | 06:00 PM - 08:50 PM | Del Norte Hall 2530 | Rob Baker |
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Key for Course Detail Icons
| = Course Open |
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 = General Education |
 = Extended University |
 = Service Learning |
= In Person |
 = Asynchronous Online |
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 = No Cost Course Materials |
 = Low Cost Course Materials |