Description: Hours: Three hours lecture per week
Prerequisite: For Business majors: BUS 309/ECON 309 and BUS 310 and MGT 326 with grades of C- or better and Junior Standing; for all other majors: Junior Standing
Description: Presents and analyzes the fundamental principles, methods and procedures in modern marketing: planning, pricing, distribution, and promotion. Topics include creating customer value and satisfaction, strategic planning, marketing process and environment, research and information systems, consumer markets and consumer buyer behavior, business markets and business buyer behavior, segmentation, product and services strategy, new-product development and product life cycle strategies, pricing, communications, direct and on-line marketing, and social responsibility and marketing ethics.
Units: 3.00
Grading: Letter Grade
| Session | Section | Class # | Type | Days | Time | Location | Instructor | Course Details [Key] |
|---|---|---|---|---|---|---|---|---|
| 1 | 01 | 1713 | LEC | M | 09:00 AM - 11:50 AM | Bell Tower 2424 | Kevin Mencarelli |
|
| 1 | 02 | 1714 | LEC | TTH | 03:00 PM - 04:15 PM | Bell Tower 2572 | Jennifer Keysor |
|
| 1 | 03 | 1715 | LEC | TTH | 04:30 PM - 05:45 PM | Bell Tower 1424 | Jennifer Keysor |
|
| 1 | 04 | 1716 | LEC | TH | 06:00 PM - 08:50 PM | Bell Tower 2688 | John Griffin |
|
| 1 | 05 | 2084 | LEC | W | 09:00 AM - 11:50 AM | Bell Tower 2414 | Maria Ballesteros-Sola |
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