Class Number: 2020
Description: Hours: Three hours lecture per week
Prerequisite: MKT 310 and one of the following: MATH 329, MATH 352, and POLS 310 or SOC 325
Description: Fundamentals of marketing research including design, implementation, analysis, interpretation, and reporting. Develop skills in defining research problems, designing surveys, experiments and observational studies, managing data collection, performing data analysis, and communicating results. Emphasis is on the use of marketing research as a component of marketing strategy (making extensive use of statistical techniques).
| Days | Time | Date Range | Location | Instructor |
|---|---|---|---|---|
| W | 12:00 PM - 02:50 PM | 01/17/2025 - 05/16/2025 | Bell Tower 2582 | Alysha Hachey |
Status: Open
Session: Regular Academic Session
Units: 3.00
Class Components: Lecture
Career: Undergraduate
Start Date: 01/17/2025
End Date: 05/16/2025
Grading: Letter Grade
Class Availability
Information below is 24 hours old.Enrollment Total: 11
Available Seats: 24
Wait List Capacity: 15
Wait List Total: 0
Textbook / Other Materials
Textbook Status: Required
ISBN: 9780357901847
Title: Basic Marketing Research
Author: Brown
Publish: Cengage Learning
Textbook Status: Required
ISBN: 9780357901939
Title: Basic Marketing Research: Customer Insights and Ma
Author: Brown
Publish: Cengage Learning
More textbook information including prices
Enrollment Information
- Upper Division
- In-Person
Notes
- Prerequisite course required. Consult CSUCI Catalog