MKT 431 - Digital Advertising

Class Number: 1653

Description: Hours: Three hours seminar per week Prerequisite: Junior or Senior Standing Description: Presents and analyzes contemporary digital advertising with a strong emphasis on programmatic advertising, which is the automated buying and selling of digital advertising spots. Topics include the history of digital advertising, how the programmatic advertising industry works, the roles it plays in society, privacy concerns that arise with it, why it is disruptive to current advertising practices, the economic principles driving its success, the technology that makes it possible, and the basics of managing a programmatic advertising campaign.

Status: Closed

Session: Regular Academic Session

Units: 3.00

Class Components: Seminar

Career: Undergraduate

Start Date: 01/17/2025

End Date: 05/16/2025

Grading: Letter Grade

Enrollment Total: 20

Available Seats: 0

Wait List Capacity: 15

Wait List Total: 1