Class Number: 1441
Description: Hours: Three hours seminar per week
Prerequisite: Junior or Senior Standing
Description: Presents and analyzes contemporary digital advertising with a strong emphasis on programmatic advertising, which is the automated buying and selling of digital advertising spots. Topics include the history of digital advertising, how the programmatic advertising industry works, the roles it plays in society, privacy concerns that arise with it, why it is disruptive to current advertising practices, the economic principles driving its success, the technology that makes it possible, and the basics of managing a programmatic advertising campaign.
| Days | Time | Date Range | Location | Instructor |
|---|---|---|---|---|
| MW | 03:00 PM - 04:15 PM | 01/21/2023 - 05/19/2023 | Smith Decision Center 1908 | Shu Min Chien |
Status: Open
Session: Regular Academic Session
Units: 3.00
Class Components: Seminar
Career: Undergraduate
Start Date: 01/21/2023
End Date: 05/19/2023
Grading: Letter Grade
Class Availability
Information below is 24 hours old.Enrollment Total: 15
Available Seats: 3
Wait List Capacity: 10
Wait List Total: 0
Enrollment Information
- Upper Division
- In-Person
Notes
- Open to Juniors and Seniors Only
- Cross-listed course