Class Number: 2738
Description: Hours: Three hours lecture per week
Prerequisite: MKT 310
Description: A comprehensive study of behavioral models and concepts designed to help understand, evaluate, and predict consumer behavior. Stresses analytical thinking about consumer psychology and prediction of how marketing tactics may influence demand for products and services.
| Days | Time | Date Range | Location | Instructor |
|---|---|---|---|---|
| W | 03:00 PM - 05:50 PM | 01/17/2015 - 05/15/2015 | Bell Tower 2572 | Susan Andrzejewski |
Status: Closed
Session: Regular Academic Session
Units: 3.00
Class Components: Lecture
Career: Undergraduate
Start Date: 01/17/2015
End Date: 05/15/2015
Grading: Letter Grade
Class Availability
Information below is 24 hours old.Enrollment Total: 35
Available Seats: 0
Wait List Capacity: 20
Wait List Total: 0
Textbook / Other Materials
Textbook Status: Required
ISBN: 9780061241895
Title: Influence: The Science of Persuasion, Revised Edit
Author: Robert B. Cialdini
Publish: Harper Business
Textbook Status: Required
ISBN: 9780060005696
Title: The Paradox of Choice: Why Less is More
Author: Barry Schwartz
Publish: Harper Perennial
Textbook Status: Required
ISBN: 9780061353246
Title: Predictably Irrational, Revised and Expanded Editi
Author: Dan Ariely
Publish: Harper Perennial
Textbook Status: Required
ISBN: 9780385523899
Title: Buy-o-logy: Truth & Lies About Why We Buy
Author: Martin Lindstrom
Publish: Crown Business
More textbook information including prices
Enrollment Information
- Upper Division
Notes
- Prerequisite course required. Consult CSUCI Catalog