Class Number: 2187
Description: Hours: Three hours lecture per week
Prerequisite: MKT 310
Description: A comprehensive study of behavioral models and concepts designed to help understand, evaluate, and predict consumer behavior. Stresses analytical thinking about consumer psychology and prediction of how marketing tactics may influence demand for products and services.
| Days | Time | Date Range | Location | Instructor |
|---|---|---|---|---|
| TH | 06:00 PM - 08:50 PM | 01/18/2014 - 05/16/2014 | Bell Tower 1424 | Rob Baker |
Status: Open
Session: Regular Academic Session
Units: 3.00
Class Components: Lecture
Career: Undergraduate
Start Date: 01/18/2014
End Date: 05/16/2014
Grading: Letter Grade
Class Availability
Information below is 24 hours old.Enrollment Total: 13
Available Seats: 17
Wait List Capacity: 20
Wait List Total: 0
Textbook / Other Materials
Textbook Status: Required
ISBN: 9780133033151
Title: Consumer Behavior, Student Value Edition Plus 2012
Author: Michael R. Solomon
Publish: Pearson
More textbook information including prices
Enrollment Information
- Upper Division
Notes
- Prerequisite course required. Consult CSUCI Catalog