MKT 409 - Marketing Research

Class Number: 3107

Description: Hours: Three hours lecture per week Prerequisite: MKT 310 and BUS 309, ECON 309 Description: Fundamentals of marketing research including design, implementation, analysis, interpretation, and reporting. Develop skills in defining research problems, designing surveys, experiments and observational studies, managing data collection, performing data analysis, and communicating results. Emphasis is on the use of marketing research as a component of marketing strategy (making extensive use of statistical techniques).

Status: Open

Session: Regular Academic Session

Units: 3.00

Class Components: Lecture

Career: Undergraduate

Start Date: 01/22/2008

End Date: 05/16/2008

Grading: Letter Grade

Enrollment Total: 28

Available Seats: 2

Wait List Capacity: 30

Wait List Total: 0