Class Number: 2528
Description: Hours: Three hours lecture per week
Prerequisite: MKT 310
Description: A comprehensive study of behavioral models and concepts designed to help understand, evaluate, and predict consumer behavior. Stresses analytical thinking about consumer psychology and prediction of how marketing tactics may influence demand for products and services.
| Days | Time | Date Range | Location | Instructor |
|---|---|---|---|---|
| MW | 09:00 AM - 10:15 AM | 08/24/2024 - 12/14/2024 | Bell Tower 1422 | Alysha Hachey |
Status: Open
Session: Regular Academic Session
Units: 3.00
Class Components: Lecture
Career: Undergraduate
Start Date: 08/24/2024
End Date: 12/14/2024
Grading: Letter Grade
Class Availability
Information below is 24 hours old.Enrollment Total: 7
Available Seats: 28
Wait List Capacity: 15
Wait List Total: 0
Textbook / Other Materials
Textbook Status: Required
ISBN: 9781119912460
Title: Consumer Behavior
Author: Ruvio
Publish: John Wiley & Sons, Incorporate
More textbook information including prices
Enrollment Information
- Upper Division
- In-Person
Notes
- Prerequisite course required. Consult CSUCI Catalog