MKT 310 - Principles Of Marketing

Class Number: 1569

Description: Hours: Three hours lecture per week Prerequisite: For Business majors: BUS 309/ECON 309 and BUS 310 and MGT 326 with grades of C- or better and Junior Standing; for all other majors: Junior Standing Description: Presents and analyzes the fundamental principles, methods and procedures in modern marketing: planning, pricing, distribution, and promotion. Topics include creating customer value and satisfaction, strategic planning, marketing process and environment, research and information systems, consumer markets and consumer buyer behavior, business markets and business buyer behavior, segmentation, product and services strategy, new-product development and product life cycle strategies, pricing, communications, direct and on-line marketing, and social responsibility and marketing ethics.

Status: Open

Session: Regular Academic Session

Units: 3.00

Class Components: Lecture

Career: Undergraduate

Start Date: 08/21/2021

End Date: 12/11/2021

Grading: Letter Grade

Enrollment Total: 34

Available Seats: 1

Wait List Capacity: 15

Wait List Total: 1

Textbook Status: Required

ISBN: 9780136646013

Title: Principles of Marketing (subscription)

Author: Kotler

Publish: Pearson

Textbook Status: Required

ISBN: 9780135766590

Title: Prin of Marketing (RRPHE)

Author: Kotler

Publish: PH - IST from 1594 ONLY

Textbook Status: Required

ISBN: 9781412981491

Title: Social Marketing

Author: Lee

Publish: Sage Publications, Incorporate