Class Number: 2229
Description: Hours: Three hours seminar per week
Prerequisite: Junior or Senior Standing
Description: Presents and analyzes contemporary digital advertising with a strong emphasis on programmatic advertising, which is the automated buying and selling of digital advertising spots. Topics include the history of digital advertising, how the programmatic advertising industry works, the roles it plays in society, privacy concerns that arise with it, why it is disruptive to current advertising practices, the economic principles driving its success, the technology that makes it possible, and the basics of managing a programmatic advertising campaign.
| Days | Time | Date Range | Location | Instructor |
|---|---|---|---|---|
| TTH | 06:00 PM - 07:15 PM | 08/22/2020 - 12/18/2020 | Online | Taylan Yalcin |
Status: Open
Session: Regular Academic Session
Units: 3.00
Class Components: Seminar
Career: Undergraduate
Start Date: 08/22/2020
End Date: 12/18/2020
Grading: Letter Grade
Class Availability
Information below is 24 hours old.Enrollment Total: 18
Available Seats: 2
Wait List Capacity: 5
Wait List Total: 0
Textbook / Other Materials
Textbook Status: Required
ISBN:
Title: No Cost Course Materials
Author:
Publish:
More textbook information including prices
Enrollment Information
- Upper Division
- Free Course Materials
Notes
- Cross-listed course