Class Number: 1063
Description: Hours: Three hours lecture per week
Prerequisites: MKT 310
Description: Develops the managerial skills and perspectives that contribute to innovative and entrepreneurial new product development and management. Topics include analysis of consumer needs, market analysis, paradigmatic limits to thinking, new product design and development, creativity, innovation, forecasting, resource requirements, product liability issues, and managing new ventures.
| Days | Time | Date Range | Location | Instructor |
|---|---|---|---|---|
| TTH | 06:00 PM - 07:15 PM | 08/27/2016 - 12/23/2016 | Broome Library 1750 | Ekin Pehlivan |
Status: Open
Session: Regular Academic Session
Units: 3.00
Class Components: Seminar
Career: Undergraduate
Start Date: 08/27/2016
End Date: 12/23/2016
Grading: Letter Grade
Class Availability
Information below is 24 hours old.Enrollment Total: 24
Available Seats: 6
Wait List Capacity: 0
Wait List Total: 0
Textbook / Other Materials
Textbook Status: Recommended
ISBN: 9780078029042
Title: New Products Management
Author: Crawford
Publish: McGraw-Hill
More textbook information including prices
Enrollment Information
- Upper Division