Class Number: 1062
Description: Hours: Three hours lecture per week
Prerequisite: MKT 310
Description: A comprehensive study of behavioral models and concepts designed to help understand, evaluate, and predict consumer behavior. Stresses analytical thinking about consumer psychology and prediction of how marketing tactics may influence demand for products and services.
| Days | Time | Date Range | Location | Instructor |
|---|---|---|---|---|
| MW | 01:30 PM - 02:45 PM | 08/27/2016 - 12/23/2016 | Broome Library 1750 | Susan Andrzejewski |
Status: Open
Session: Regular Academic Session
Units: 3.00
Class Components: Lecture
Career: Undergraduate
Start Date: 08/27/2016
End Date: 12/23/2016
Grading: Letter Grade
Class Availability
Information below is 24 hours old.Enrollment Total: 18
Available Seats: 17
Wait List Capacity: 10
Wait List Total: 0
Textbook / Other Materials
Textbook Status: Required
ISBN: 9781616144296
Title: Consuming Instinct
Author: Gad Saad
Publish: Prometheus Books, Publishers
Textbook Status: Required
ISBN: 9780061241895
Title: Influence
Author: Cialdini
Publish: HarperCollins Publishers
Textbook Status: Required
ISBN: 9780385523899
Title: Buyology
Author: Lindstrom
Publish: Knopf Doubleday Publishing Gro
More textbook information including prices
Enrollment Information
- Upper Division
Notes
- Prerequisite course required. Consult CSUCI Catalog