Sort by: Faculty Programs Years Advanced

Accomplishments by Ekin Pehlivan



  • "Duplicity in Alternative Marketing Communications." with T. Yalcin and C. Nistor. Markets, Globalization & Development Review. Vol. 3 No. 2 March 2018. 1-30. (



  • "Storygiving as a Co-creation Tool for Luxury Brands in the Age of the Internet : A Love Story by Tiffany and Thousands of Lovers." with M. Ucok-Hughes and W. Bendoni. Journal of Product and Brand Management. Vol. 25 No. 4 January 2016. n/a.
  • "Keeping up with the Joneses: Stealth, Secrets and Duplicity in Marketing Relationships." with P. Berthon, M. Ucok-Hughes, and J. Berthon. Business Horizons. Vol. 58 No. 6 December 2015. 591-598. (


Exhibitions / Presentations:

  • "A Love Story by Tiffany & Co. and Thousands of Lovers: Storygiving as a Co-Creation Tool." with W. Bendoni and M. Ucok-Hughes. Paper delivered at Global Fashion Marketing Conference. London, UK, October 2014.
  • "Crowdsourcing Democracy: The Case of Turkey." with D. Cakirer-Oguz. Paper delivered at Symposium on Interdisciplinary and International Business Research. Los Angeles, September 2014.
  • "Keeping up with The Joneses: Secrets and Duplicity in Promotional Messages." with M. Ucok-Hughes, P. Berthon, and J. Berthon. Paper delivered at INBAM. Barcelona, Spain, June 2014.